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Define Your Goals: Clearly outline what you want to achieve—brand awareness, lead generation, sales, etc. Make sure they’re SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
Leverage Free Tools: Use free marketing tools like Canva for design, Buffer for scheduling, and Google Analytics to track performance.
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Content Repurposing: Don’t reinvent the wheel for every platform. Take one piece of content (a blog, a video) and chop it up into social posts, reels, and stories.
Engage in Communities: Participate in online forums and groups where your target audience hangs out. Provide value without being salesy.
Email Marketing: It’s affordable and powerful. Build a list through lead magnets and nurture those subscribers with valuable information.